In the globalising world the status of culture is highlighted
in many ways and there are diverse opinions as to the potential and significance of cultural exportation.
In her report Do Finnish Cultural Exports have Staying Power Hannele Koivunen, Special Government Advisor in Ministry of Education, states
"cultural exportation should be seen as exchange of cultural meanings from one cultural sphere to another, above all comprising interaction and cooperation processes. "
"The new definition of cultural exportation covers interaction potential and needs in an ever globalising world. The model, which before was solely based on the idea of exportation, has evolved into inter-cultural partnership, in which products and productions are reciprocally imported from and to cultures."
This definition covers both commercial and non-profit cultural productions, both which are important in strengthening the value chain in cultural exportation.